Sainsbury's Broad Street

HQ: 7-8 Broad Street, Reading, RG1 2BH, United Kingdom

This is how Sainsbury's is investing in local communities. A verified record of community support, tracked on Neighbourly.

What Sainsbury's has delivered.

The positive impact Sainsbury's has helped to create in communities.

All-time totals

People supported weekly

The number of people indirectly helped each week by the good causes Sainsbury's has supported

1,565

Good causes supported

10

CO2e saved (tonnes)

27

Meals donated

17,854

How it works

Here's how businesses create local impact through Neighbourly.

Through Neighbourly, Sainsbury's has donated surplus food and products, turning business resources into meaningful community impact.

  1. 1

    A business gives

    Through Neighbourly, businesses donate resources to local good causes.

  2. 2

    A local good cause puts it to use

    Support goes directly to charities and community organisations, helping them free up time and resources to focus on what matters most.

  3. 3

    People get the support they need

    Whether it's a hot meal, essential products, a safe place to meet or someone to talk to, support reaches people in ways that make a real difference.

  4. 4

    Every contribution counts

    Together, these contributions create real, measurable impact in local communities. That's social value in action.

Causes connected to Sainsbury's Broad Street

Verified resources received

New Beginnings Reading

Reading, UK

We are a homelessness charity providing food, pet food and toiletries to people in need. Any of these items would be gratefully received, especially fresh meats and produce. We are also able to freeze bulk or short dated items. If unsure please don't hesitate to contact us. Thank you for your support.

What we've received

Meals46,604
Non-food (tonnes)0.70

Looprun Reading

Reading, UK

Looprun is a response division and part of an independent social enterprise. This is more than food and is part of a supportive services platform to help people get sustained in their own individual way. With up to 94% success rate and seeing once those receiving free Looprun response bags to returning to stores as shoppers with baskets full. These are the impact stories created when all come together to do good for good. Service users are signposted to Looprun mostly from referrals including professionals in social and healthcare. Looprun provides free non perishables, perishable food, toiletries, and brand new clothing to people facing a temporary challenge. Whatever supermarkets, stores, and retailers can do is turned into a grateful donation to a neighbour in need. This is a response to real people in real-time. No food is banked providing a direct in and out service. We believe if the food is stored then a person in need is not getting any food, hence we provide an instant response and instant impact service. Looprun has access to professional volunteers who carry out a confidential support service to people in need. From homeless shelters, hostels, sheltered housing, care homes, soup kitchens and schools. This is a non voucher, free and confidential service. This means Looprun can reach more people in need with food donations. Anyone that receives a Looprun bag of essential food items is sustained thus creating a loop cycle. All are invited to become part of these sustainable stories in your local community. For further information and gallery access on the impact of Looprun please visit: Website: https://www.looprun-sciv.online/

What we've received

Meals106,163
Non-food (tonnes)1.32
Money£250

Food Rescue Group, Reading

Reading, UK

Food Rescue Group, Reading addresses one of today’s most pressing environmental and social challenges: food waste. Perfectly edible food is often thrown away, wasting valuable resources and contributing to climate change through methane emissions from landfill. At the same time, many households face financial pressures that make access to affordable, healthy food increasingly difficult. By rescuing surplus food, the group tackles both issues at once, reducing waste while sharing good food across the community. In Reading, the group works closely with local supermarkets and retailers to collect food that would otherwise go unused. Importantly, volunteers pick up surplus food at times when charities are unable to collect, ensuring these opportunities are not lost. Volunteers use what they need within their own households and share the rest with friends, colleagues, neighbours, churches, and community centres, so that nothing is wasted. All food is distributed completely free of charge. The work is powered by a dedicated team of volunteers, including local residents, community group members, and students, who ensure food is collected and redistributed shortly after it becomes available. This rapid turnaround helps maintain freshness, supports food safety standards, and removes the need for long-term storage. Any food unsuitable for human consumption is disposed of responsibly to minimise environmental impact. Pickup and coordination are led by Vasiliki Tsioligka, Kay K, Preeti Chadda, and Erma Dyall, who oversee collections, manage schedules, and ensure surplus food is distributed as soon as possible. Their leadership keeps the process organised, efficient, and firmly community-focused. Day-to-day operations are supported through a dedicated WhatsApp group, providing real-time updates on collection times, locations, and available quantities. This system enables quick responses, effective coordination, and smooth distribution. The impact is immediate and tangible. Every kilogram of food rescued reduces greenhouse gas emissions, conserves resources, and provides meals that bring people together. Beyond the numbers, the initiative strengthens community connections, builds resilience, and encourages a shared commitment to sustainability. As the group continues to grow, its vision remains clear: small, consistent actions can lead to lasting change. In Reading, that change is already happening, one meal, one volunteer, and one community at a time.

What we've received

Meals163,441
Non-food (tonnes)1.66

See local impact

Explore how this business is supporting local communities

Find a store

Support a charity through Neighbourly

Know a charity or community group that could use more support? Visit our charity page to find out how we can help.

Visit charity page