London's Air Ambulance
London, UK
'The Golden Hour' describes the hour immediately after a serious injury. This is critical in ensuring not only survival but quality of life following recovery. Many do not know that even in an urban environment like London, the average trauma patient will spend most of this golden hour outside the safety of hospital. London's Air Ambulance Service is here to provide treatments that correct lack of oxygen, re-inflate collapsed lungs and inhibit serious blood loss as soon as we reach the patient’s side. Delays in critical interventions before arriving at hospital will worsen outcomes. It's important to work alongside our local community to raise funds for the charity. This year, as an M&S Charity of the Year, we'll be carrying out general fundraising, abseil event, merchandise and pin-badge sale
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