Starbucks Harlow Harvey Shopping Centre

The literature we produce is approved by the Department of Health and distributed by Bounty, midwives, supportive businesses and many more awesome supporters. We need to continue to keep up with need and demand! The literature tells mums all they need to know about monitoring baby movements, including common myths and why using home dopplers for reassurance can be dangerous. So, why is this information so important? A baby's movements indicate its wellbeing and a change in your baby's movements could be a sign that they are in distress, although that is not the only cause. The majority of mums who have a stillbirth (2 out of 3) report that they had noticed their baby's movements change. By reporting all cases of reduced fetal movement promptly, assessments can be carried out and those babies thought to be at risk can be delivered early. It is thought up to a third of stillbirths could be prevented this way. A similar campaign in Norway caused a huge decrease in stillbirth rates - we aim to do the same. The UK is 33rd out of 35 similar high income countries for stillbirth rates, that's 16 babies that are stillborn or die within the first 24 hours of life EVERY DAY. It needs to and can change. We currently send out 60,000 leaflets every 2-3 months JUST to the midwives who receive a regular order. These leaflets cost £1,450 to print, so a £1,000 donation from Starbucks would fulfil 2 months worth of orders and ensure that 40,000 pregnant women receive a lifesaving leaflet.