In Conversation - Ruth Poulten, Social Impact and ESG Manager, RSA Insurance

4 March 2024

RSA is one of the world’s longest-serving general insurance companies. They’ve been at the heart of the insurance industry for more than 300 years, and today serve more than 9 million customers around the world. 

From its inception, RSA has been a purpose-driven organisation, with community activity embedded into its approach to business, and a variety of impact-focused schemes and initiatives including charitable donations, volunteering, matched-funding and give-as-you-earn.

First working with Neighbourly in 2019, RSA has delivered 9,698 hours of volunteering through the platform, supporting over 400 charities based across the UK & Ireland. 

In the first of a new series of “in-conversation with” interviews, Neighbourly CEO Steve Butterworth was joined for an insightful conversation with RSA’s Ruth Poulten, Social Impact & ESG Manager. In this discussion, they cover her motivations for the role, what the day-to-day for a social impact manager involves, and how RSA has significantly grown employee participation in its programmes over the past 18 months. 

Watch it and discover: 

  • The qualities required to be an effective social impact manager 
  • How Ruth’s background in journalism has influenced her approach to social value 
  • The key strategies RSA has employed to increase employees’ participation 
  • The metrics and insights most important to RSA for determining programme success