RSA is one of the world’s longest-serving general insurance companies. They’ve been at the heart of the insurance industry for more than 300 years, and today serve more than 9 million customers around the world.
From its inception, RSA has been a purpose-driven organisation, with community activity embedded into its approach to business, and a variety of impact-focused schemes and initiatives including charitable donations, volunteering, matched-funding and give-as-you-earn.
First working with Neighbourly in 2019, RSA has delivered 9,698 hours of volunteering through the platform, supporting over 400 charities based across the UK & Ireland.
In the first of a new series of “in-conversation with” interviews, Neighbourly CEO Steve Butterworth was joined for an insightful conversation with RSA’s Ruth Poulten, Social Impact & ESG Manager. In this discussion, they cover her motivations for the role, what the day-to-day for a social impact manager involves, and how RSA has significantly grown employee participation in its programmes over the past 18 months.
Watch it and discover:
- The qualities required to be an effective social impact manager
- How Ruth’s background in journalism has influenced her approach to social value
- The key strategies RSA has employed to increase employees’ participation
- The metrics and insights most important to RSA for determining programme success