/blog/aldi-to-donate-£1-for-every-fresh-turkey-purchased-this-christmas

Aldi to donate £1 for every fresh turkey purchased this Christmas

7 December 2020
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We’re excited to announce that this Christmas, ALDI has pledged to make a £1 donation to the Neighbourly Foundation for every one of its fresh whole turkeys and fresh turkey crowns purchased in the run-up to the big day.


With turkeys most commonly the centrepiece at millions of homes on Christmas day, it’s hoped that the campaign will raise upwards of £400,000 - making a tremendous difference to local good causes right the way across the country.


"We are delighted to be working with Aldi in helping them to support local communities"


Julie Ashfield, Managing Director of Buying at Aldi UK, said: “It’s great to be able to give shoppers the chance to get ahead for Christmas by offering our fresh turkeys earlier than normal.


"However, we know that for many, food poverty is a stark reality during these difficult times.


"That’s why we’re trying to support the communities in which we operate by providing a £1 donation for every fresh turkey we sell, in a bid to help tackle the issue of hunger.”


Steve Butterworth, Neighbourly’s CEO added: "We are delighted to be working with Aldi in helping them to support communities local to all of their stores across the UK.


"Their food surplus programme has been going from strength to strength over the past two years, and has provided over 7 million meals to people affected by the pandemic since March alone. 


“Sadly, local causes and the people they support are facing a difficult winter, and this new scheme to help tackle poverty through donations to the Neighbourly Foundation will make a huge difference."


To get involved simply head to your local ALDI and pick up a fresh turkey or turkey crown before the 25th December and ALDI will donate £1 to the Neighbourly Foundation.


The Neighbourly Foundation is a registered charity that was set up to provide emergency financial relief to thousands of small charities and local community groups across the UK and Ireland - from food banks, to youth clubs and more.